Transparent pricing. No proposals. No retainers. Cancel anytime.
From one flat build fee to a site we actively keep ranking. Add on, downgrade, or cancel - whenever.
Up to 3 pages, hand-coded
Yours to keep. No subscription.
A real website. Built once. Owned by you.
$500 AUD website + $100 AUD CMS
Still one payment. Still no subscription.
Change your own copy without ringing a developer.
Cancel anytime
No contracts. No lock-in. Just uptime.
Somewhere fast and safe for your site to live.
Cancel anytime
No contracts. No lock-in. Just results.
Keep the site current, useful, and ranking.
By Underdog Digital
Our agency arm. Same people, bigger scope.
When you need more. Proper SEO, properly scoped, aimed at winning the category.
The monthly plan is an add-on, not an alternative. Every client starts with a website they own outright. Ongoing SEO and content updates are for people who want the site actively worked on after launch - not a condition of buying one.
Already own a domain? Nothing changes. Send us the login or add one DNS record, and the price stays $500 AUD + GST.
Need one? Add it at cost. We register it in your name, connect it, and you are live on your own .com.au or .au.
Around $25 AUD + GST a year, at cost, on your invoice
Plenty of people turn up with a business name and nothing else. That is fine - it is the easiest version of this job. We check what is available, register it, point it at your site, and set up the DNS. You do not need to open a registrar account or learn what a nameserver is.
The domain is registered in your name, under your ABN - never ours. That is not us being generous, it is the law: auDA’s licensing rules require a .com.au to be held by an Australian commercial entity whose name or services actually match the domain. Registered to us, your domain would be non-compliant and could be challenged. Registered to you, it is yours outright.
That also settles the question people are too polite to ask: no, we cannot hold your domain hostage. The thing your customers type into Google belongs to your business from day one, whether you ever pay us again or not.
The registrar fee goes on your invoice at cost - roughly $25 AUD + GST a year for a .com.au. Renew it yourself each year, or let the monthly plan handle renewals and DNS so you never get the "your domain expired" email at the worst possible moment.
Everything each tier includes. No asterisks, no "starting from", no discovery call to find out.
| Feature | Website$500 AUD | Website + CMS$600 AUD | Hosting + SEO$99 AUD/mo |
|---|---|---|---|
| Up to 3 hand-coded pages | ✓ | ✓ | - |
| Custom design (no template) | ✓ | ✓ | - |
| Mobile-first responsive | ✓ | ✓ | - |
| PageSpeed 90+ at launch | ✓ | ✓ | Monitored |
| Working contact form | ✓ | ✓ | - |
| SEO + GEO foundations | ✓ | ✓ | Maintained |
| Schema markup + XML sitemap | ✓ | ✓ | Kept current |
| Launch hosting + SSL + baseline security | ✓ | ✓ | ✓ |
| Full code ownership | ✓ | ✓ | ✓ |
| Two revision rounds after launch | ✓ | ✓ | - |
| 30 days post-launch support | ✓ | ✓ | Ongoing |
| Edit your own content | ✗ | ✓ | - |
| Ongoing SEO + content updates | ✗ | ✗ | ✓ |
| Search Console monitoring | ✗ | ✗ | ✓ |
| Monthly ranking report | ✗ | ✗ | ✓ |
| Content updates (30 min/month) | ✗ | ✗ | ✓ |
| Priority support, 24h response | ✗ | ✗ | ✓ |
| Price | $500 AUD once | $600 AUD once | $99 AUD/mo |
All prices shown are the base price + GST. ABN 13 397 539 044.
Three numbers, all in AUD, all excluding GST, all on an invoice with ABN 13 397 539 044. Nothing is quoted, nothing is negotiated, and nothing changes after you pay.
A $500 AUD + GST website is $550 AUD out the door. Australian agencies quote $5,000 to $15,000 + GST for the same three pages, and the gap is not craftsmanship - it is account managers, discovery workshops, and CBD office rent in Sydney, Melbourne and Brisbane. We do not carry any of that, so the price is the price. You get a tax invoice with the GST shown separately, which your bookkeeper can claim back if you are registered.
The $100 AUD + GST CMS add-on exists because most Aussie tradies and small operators eventually want to change a phone number, add a service, or update their hours without emailing a developer. It is a simple Pages CMS layer over the same hand-coded site - not WordPress, not a plugin, and not something you pay for monthly. Buy it now or six months from now; the price does not move.
The $99 AUD + GST monthly plan is for businesses that actually want to rank. It covers managed edge hosting served fast across Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Darwin, plus ongoing SEO work, Google Search Console monitoring, and a plain-English ranking report each month. If you only want somewhere reliable for the site to live, hosting on its own is $10 AUD + GST. Both cancel any time, and either way the code stays yours.
You do not need to be GST-registered to buy. If your turnover is under $75,000 AUD you generally do not need to register at all - you simply pay the $550 AUD total and keep the tax invoice for your records.
If $99 AUD + GST a month is not enough search firepower - you are fighting for competitive terms across multiple suburbs, or you need content and digital PR rather than maintenance - that work runs through our agency, Underdog Digital. Same people, same standards, scoped and quoted properly rather than squeezed into a flat monthly fee. Most Australian small businesses never need it; if you are chasing a whole metro market, you probably do.
It is a bit like Bunnings hiring you a cement mixer and a jackhammer for the weekend. The gear is genuinely good. Whether you end up with a slab or a mess is still down to you.
You can build a website yourself now. Lovable, Bolt, v0 - they are real tools and we are not going to pretend they are rubbish. If you enjoy that sort of thing and have a spare weekend, go for it. We would rather tell you that than take $500 from someone who did not need to spend it.
Two things worth knowing first. The cost is not zero and it never stops: the cheapest Lovable plan that lets you use your own domain is USD $25 a month, billed forever. Over five years that is roughly USD $1,500 - and the month you stop paying is the month your site becomes a problem. Ours is $500 AUD + GST once. Leave it live for a decade and you never pay us again.
The other thing is that the tool does not know SEO. It will happily build you something that looks smart and ranks nowhere - because ranking is about schema, internal linking, page speed, search intent and twenty years of knowing which of those actually move the needle for a plumber in Penrith. That knowledge is not in the prompt box. It is the part you are actually paying for.
So: if the weekend project sounds fun, use the tools. If you want it done once, done properly, and never thought about again, that is us.
about USD $1,500 over five years. You keep paying, or it becomes a problem.
Go and try LovablePaid once, owned forever, built by someone who has done SEO for twenty years.
Why this costs what it costsPay, fill in the brief, and we start building. Everything else is optional and always will be.
$500 AUD + GST covers a custom, hand-coded website of up to three pages, responsive design, a working contact form, technical SEO foundations, launch hosting, SSL, baseline security, and 30 days of post-launch support. There are no mandatory platform subscriptions or agency retainers. Add the CMS only if you want to edit page content yourself.
See exactly what the price includesYou receive the source code and website files outright. Your domain stays registered in your name, and the site is not tied to WordPress, Wix, Squarespace, Webflow, or a proprietary page builder. Move hosts or hire another developer whenever you like.
See what is included and excludedBoth rounds cover reasonable copy changes, presentation tweaks, and layout adjustments inside the agreed design. Extra pages, new functionality, major integrations, or a completely different design direction are quoted separately.
See the full build process